2K game publisher partners with SoundCloud to find music by emerging artists for NBA 2K22 soundtrack

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Video game publisher 2K has partnered with Soundcloud to give emerging artists the opportunity to add their original songs to the soundtrack of the popular NBA 2K22 basketball game.

The third annual “2K Beats: The Search” kicked off on November 17, and artists can submit as many original tracks as they want for review by 11:59 p.m. ET on December 15.

2K is also home to the PGA Tour and WWE video game series.

Emerging artists can submit original music to 2K and SoundCloud on the official “2K Beats: The Search” website.

SoundCloud Repost artists can submit through the Pitch to Partners tab.

Additionally, artists can tag @ NBA2K and @SoundCloud with # 2KBeatsTheSearch on social media.



The winning artists will be added to the NBA 2K22 soundtrack in 2022.

The news follows SoundCloud’s partnership with music creation platform Splice, which joined forces to launch a new emerging artist program, Nova, in October.

“The NBA 2K soundtrack has evolved in recent years as a true platform for musical discovery. “

David Kelley, 2K

David Kelley, Senior Director of Global Partnerships and Music Licensing at 2K, said, “The NBA 2K soundtrack has evolved in recent years as a true platform for music discovery, where our players can experience tracks from musicians. new and budding to some of the bigger ones. world superstars there.

“This year, we are collaborating with SoundCloud, a leading discovery platform for independent music and an industry leader as one of the most advanced platforms for artists.

“By joining forces with them, NBA 2K seeks to inspire these artists to create new music that has an impact and gives them the potential opportunity to be heard by millions of our players.

“We’ve seen some incredibly diverse and incredible talent discovered through ‘2K Beats: The Search’ before, and we can’t wait to hear more.”

“SoundCloud’s role in disrupting music and connecting a young, diverse and influential artist and fan community is unparalleled. “

Shauna Alexander, soundcloud

Shauna Alexander, Global Vice President of Brand Partnerships at SoundCloud, added, “SoundCloud’s role in disrupting music and connecting a young, diverse and influential artist and fan community is unparalleled.

“Coupled with the NBA 2K soundtrack, a great place to discover new music, ‘2K Beats: The Search’ offers artists on SoundCloud an incredible opportunity to reach a wider audience and engage with new music. fan bases.

“This is the first of many collaboration opportunities to expand the possibilities of discovering new music for SoundCloud and NBA 2K. “Music trade around the world


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