Image Credit: TikTok
TikTok now offers all users the ability to create three-minute videos on the app. Will this change the way music is used on TikTok?
Longer videos are coming to TikTok. Soon, anyone with a TikTok account will be able to post videos up to three minutes long in the app. Is this the beginning of the end for TikTok’s short and quick approach to videos?
The lively chaos of flipping through short videos is a big part of what made TikTok so popular so quickly. It will be interesting to see how placing long videos between short clips changes the hyperactive nature of the platform – and how that changes the way music is used on the app.
How can music artists with TikTok accounts use longer videos?
Music has been built into TikTok from the very beginning. For musicians and producers on TikTok, the extended video duration offers the option of longer performances and for artists to share longer clips of their songs. Three minutes is the perfect time to present a song.
Previously, long videos had to be spread across multiple TikToks, which many creators found a new way to hook users by ending on a suspenseful note and encouraging users to follow along and watch the other videos on their website. account. Now artists can take advantage of the longer videos as a chance to post vlog-style information about their creative process, share news or lead song tutorials without interruption.
Tucked away among the short eye-catching clips, the longer form videos will give creators, including music artists, a chance to reveal more about themselves and build stronger bonds with fans. However, there could be a danger that longer TikToks take away the attention-grabbing mystery of being limited to shorter clips.
Will longer videos change the way music is used in TikToks?
The possibility of an entire song being used as the backdrop for a three-minute viral TikTok provides additional exposure for an artist who has their tracks in the TikTok library. Will that take away the domino effect typically seen by sharing only the catchiest part of a song, as listeners head to YouTube or Spotify to check out the full track?
The TikTok effect has infiltrated the music industry, with new songs becoming even more hook-oriented in an attempt to go viral on the app. Music videos also often feature dance routines of the perfect style and length to copy to TikTok.
Will we now see a wider range of musical genres benefiting from the introduction of longer videos? Atmospheric instrumental tracks might be better suited for use as background music than the pop and hip-hop tracks that have traditionally gone viral on TikTok. If TikTok starts to shy away from shorter videos, it will be interesting to observe the effect on the music industry.
What will longer videos on TikTok mean for his future?
The cutthroat world of the social media industry means businesses have to constantly reinvent themselves to stay relevant – but for TikTok, will it come at the cost of what made it such a cultural phenomenon in the first place?
Such is the massive popularity of TikTok that it has been the catalyst for other social media giants to adopt similar features, like Instagram Reels and YouTube Shorts that perfectly mimic TikTok. The mess with its highly addicting algorithm and the platform can lose the unique spark that made it a threat.
TikTok is clearly looking to challenge YouTube’s top spot in the digital video space – but does TikTok want it to become Youtube? The fact that longer videos on TikTok are an “option” rather than becoming the norm suggests that for now, the update only adds variety to the features that the platform already offers to its customers. users.
As long as the company doesn’t forget what made their app so popular in the first place, longer videos will give TikTokers more opportunities to be creative, and artists to bring more of their music to TikTok.
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