Snoop Dogg acquires Death Row Records from MNRK Music Group
Hip-hop legend Snoop Dogg has acquired the Death Row Records imprint from MNRK Music Group.
Formed in Los Angeles in the early 1990s, Death Row Records was home to a number of hip-hop’s most iconic names, including Dr. Dre and 2Pac, and was Snoop Dogg’s first label.
The label was founded by Dr. Dre, The DOC, Suge Knight and Dick Griffey.
Terms of the transaction were not disclosed.
MNRK is controlled by private equity funds managed by global investment firm Blackstone.
Blackstone has $881 billion in assets under management, including investment vehicles focused on private equity, real estate, debt and public equity, infrastructure, life sciences, growth equity, etc
MNRK Music Group changed its name from eOne Music in September, following Hasbro’s sale of its eOne music division to Blackstone-controlled entities for US$385 million in early 2021.
The deal added to a portfolio of music companies under Blackstone that also includes music rights organization SESAC.
MNRK Music Group, described as one of the largest independent music companies in the world, is home to Chuck Berry’s music publishing catalog, as well as music companies Dualtone Music Group and Last Gang.
Its catalog across divisions consists of 54,000 music tracks, including several Grammy winners and platinum selling hits. To learn more, visit mnrk.com.
Snoop Dogg has released 20 studio albums, sold over 40 million albums worldwide and received 20 Grammy nominations.
In addition to his work in music, Snoop Dogg currently has numerous partnership deals with major studios and networks including TBS, Netflix, VH1 and more.
His accolades include an Emmy nomination for his role as executive producer and co-host of VH1’s hit show Martha & Snoop’s Potluck Dinner, executive producer of MTV’s Mary + Jane, executive producer, host of the game show of TNT, Joker’s Wild and executive producer. from the acclaimed Netflix show, Coach Snoop.
In June 2021, Snoop Dogg joined Def Jam as a creative and strategic executive consultant.
Following the announcement of Snoop Dogg joining Def Jam as Creative and Strategic Executive Consultant, the superstar entertainer has announced the appointment of Shante Broadus to his leadership team as Official Manager.
“I am thrilled and grateful for the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.”
Snoop Dogg, now owner of Death Row Records, said, “I am thrilled and grateful for the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value.
“It feels good to own the label I was part of at the start of my career and as one of the founding members. It’s a hugely meaningful moment for me.
“I would like to personally thank the teams at Blackstone, MNRK and especially David Kestnbaum, who have worked alongside me for several months to make this exciting comeback a reality. I look forward to building the next chapter of Death Row Records.
“We are thrilled to return the Death Row Records brand to a legend like Snoop Dogg.”
David Kestnbaum, Blackstone
David Kestnbaum, Senior Managing Director of Blackstone, added: “At Blackstone, we strongly support the community of artists and creators in our investments in entertainment.
“We are thrilled to place the Death Row Records brand back in the hands of a legend like Snoop Dogg. We wish him well in the years to come as the brand grows under his leadership and vision.”
“Snoop is clearly the executive who will take Death Row into its next 30 years.”
Chris Taylor, MRNK band
Chris Taylor, President and CEO of MNRK Music Group, said, “Snoop is clearly the executive who will usher Death Row into its next 30 years.
“MNRK has been honored to oversee this legendary brand for the past decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th anniversary marketing campaign.”The music industry around the world