We need more Australian music in our coverage of the Olympics – but also in our commercials | The music
SSinger-songwriter Jack River (AKA Holly Rankin) caused significant unrest on social media last week after calling Channel Seven over the blatant lack of local music used during his full coverage of the Olympics.
It set off a kind of firestorm, with fans piling up to tag not only broadcasters but also the big brands they felt were not doing enough to easily help an industry on its knees since the start of the pandemic.
Having spent nearly a decade working in both the advertising and music industry, I have followed this debate with keen interest. Although I think Rankin was right to call Seven – who would have signed a global trade agreement with Apra anyway and has no excuse – the biggest opportunity, however, lies in what happens between sports reporting.