Web traffic to Spotify’s cancellation page skyrocketed after artists started pulling music


The Spotify logo is displayed on a screen on the floor of the NYSE in New York

  • Neil Young has removed his music from Spotify after the platform refused to remove Joe Rogan.
  • A few days later, traffic to Spotify’s cancellation page increased by 115%, according to data from Similarweb.
  • Joe Rogan has been accused of spreading misinformation and using racist language on his podcast.
  • For more stories, visit Business Insider.

Spotify’s cancellation page was flooded with unusually high traffic after Neil Young announced he would be removing his music from the streaming platform, according to web analytics firm Similarweb.

Young said on January 26 that he was removing his music after Spotify refused to remove podcaster Joe Rogan from the platform. Young and others have accused Rogan of spreading misinformation about Covid-19.

According to Similarweb data shared with Insider, Spotify’s cancellation page saw around 26,000 visits on January 25. On January 27, visitors soared to 45,000 and reached 56,000 on January 29, marking a 115% increase in traffic.

Spotify did not immediately respond to Insider’s request for comment.

The recent controversy surrounding Spotify’s hosting of Rogan’s hugely popular podcast began after 270 doctors, nurses, scientists and educators wrote a letter in late December calling on Spotify to remove the show to mitigate the spread of Covid misinformation. -19 and vaccines.

The youngsters and other musicians released their music after the platform stood next to Rogan. Spotify has also announced that it will add a content notice to podcasts mentioning Covid-19.

Critics of Rogan surged after a video compilation of him saying the N-word went viral. Rogan apologized for using the word and said it was “the most regrettable and shameful thing” he had ever had to discuss publicly.

Spotify CEO Daniel Ek said on Sunday he doesn’t believe in Rogan’s “silence”. However, following conversations with Rogan, the podcaster decided to remove 70 episodes containing “racially insensitive language” from the platform.

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