BACARDÍ, Boi-1da and NAHMIAS launch music merchandising for the tech generation to amplify emerging artists with a new portable album capsule collection
Now available for pre-order exclusively at NAHMIAS.com/MLM, the four-piece gender-neutral capsule collection made its global runway debut today during the NAHMIAS Spring/Summer 2023 show at Parisian men fashion weekwhere the runway-ready look, with a “codes out, phones out” politics, gave attendees a chance to scan tech-chic outfits during the show. Like all NAHMIAS clothing, founder and fashion designer, Doni Nahmias, designed the innovative collection showcasing his signature swagger, characterized by a high-quality yet informal blend of sporting and West Coast influences. From hats, t-shirts and hoodies to sweatshirts and jackets, each capsule piece features a signature NAHMIAS fit with a BACARDÍ-inspired logo, Caribbean flair, plus QR codes seamlessly integrated into ready-to-wear creations.
“It has been a pleasure to collaborate with a heritage brand like BACARDÍ that is so dedicated to uplifting others in the music industry, along with Boi-1da, a longtime friend of mine,” said the founder and creator. NAHMIAS fashion designer, Doni Nahmias. “As a newcomer to my own industry, I was thrilled to be part of the latest iteration of Music Liberates Music and had a lot of fun combining my signature aesthetic with BACARDÍ’s tropical vibes to bring this collection and technology QR. component of life.
Not only will emerging artists benefit from the distribution of their music, but 100% of the net proceeds from the sale of the collection will also directly benefit the emerging talent roster. This iteration of Music Liberates Music introduces a unique, cutting-edge disruptive distribution and revenue model that transforms music fans into a walking promoter and portable album for participating emerging artists.
“I’ve been looking forward to this next iteration of Music Liberates Music and how we can bring more attention to emerging artists who are the future of music in unexpected ways, with the help of my friend Doni and BACARDÍ “said GRAMMY-winning producer, Boi-1da. “This next class of Music Liberates Music artists have raw talent and passion, which I’ve seen firsthand helping them produce new NAHMIAS drop-exclusive tracks. As someone who’s been making music for one for a long time, I’m thrilled that they’re not only growing as artists, but getting the exposure they deserve.”
With an ear for talent, passion and potential, Boi-1da has been instrumental in sourcing artists for the latest iteration of Music Liberates Music, and is working alongside everyone to co-produce new tracks that will be discoverable. with some of the artist’s existing catalog on Spotify will arrive mid-July. Global artists participating in the program include Eric WilsonComing from Chicago, Ill. whose funk and disco take the breath of rap with rugged percussion and dynamic vocal flair. Additionally, Londoner and master of musical fusion, BenjiFlow, who is an MC-focused newcomer to the UK music scene and wields a rhythmic blend of West African-flavored R&B and pop with Brazilian samba and Afro-Cuban influence . And to top it all, Berlin-singer, songwriter and composer, K. ZIAwhose fusion of R&B, Soul and Pop genres exude groovy Afro-Urban riffs and harmonic vocals that draw listeners into its universe, to complete Music Liberates Music’s next class of emerging artists.
“This is the fourth time we’ve brought Music Liberates Music back to fans, but this time we’re expanding globally with the most innovative iteration of the program yet,” said Laila Mignoni, Global Head of Brand Marketing Communications for BACARDÍ. “Not only does this year’s program help emerging artists expand the reach of their fan base, it’s a first for BACARDÍ in collaborating with a talented fashion designer like Doni Nahmias to help spread the work of the artist via portable album. We’re thrilled to have Boi-1da back on board for the second time and I can’t wait for you to hear new tracks from the talents we support.”
Harnessing BACARDĺ’s iconic Latin Caribbean heritage, Boi-1da’s ear for musical talent and NAHMIAS’ high fashion eye, the fourth iteration of Music Liberates Music has the power to revolutionize the way people discover and stream new music and become fans. , one garment at a time. To purchase items from the BACARDĺ x BOI-1DA x NAHMIAS Portable Album Collection before they sell out, go to NAHMIAS.com/MLM to pre-order.
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About BACARDÍ® Rum – The World’s Most Award-Winning Rum
In 1862, in the town of santiago of Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry by creating a light rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum has inspired cocktail pioneers to invent some of the world’s most famous recipes, including BACARDÍ Mojito, BACARDÍ Daiquiri, BACARDÍ Cuba Libre, BACARDÍ Piña Colada and BACARDÍ El Presidente. BACARDÍ rum is the most awarded spirit in the world, with more than 1000 awards for quality, taste and innovation. Today, BACARDÍ rum is made primarily in Porto Rico where it is made to ensure the taste remains the same today as when it was first blended in 1862. www.BACARDÍ.com
The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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About NAHMIAS + Doni Nahmias
Raised in the small California coastal town of summer countrylocated just outside St. Barbara, Doni Nahmias is a self-taught designer who founded NAHMIAS in 2018. Following the eponymous label’s debut of the 12-piece DIY collection, NAHMIAS has forged a signature aesthetic: a high-quality yet informal blend of skate, basketball, surf and hip. -hop merged into a rising ready-to-wear brand to now become a comprehensive RTW menswear brand with global appeal. Based out of Los Angeles, CaliforniaNAHMIAS is stocked at global luxury retailers like Maxfield, The Webster, Saks Fifth Avenue, Browns and Harrods, among others.